SHAKE SHACK SET TO GO ALL-IN LATE 2014 IN LAS VEGAS
Beloved Burger, Hot Dog and Frozen Custard Stand Bringing Shake Shack Experience to First-Ever Outdoor Park on Vegas Strip
NEW YORK, NY – April 18, 2013 – Always bet on Shack! Danny Meyer's Union Square Hospitality Group (USHG) is proud to announce it will bring its first-ever restaurant to the Western United States when it opens Shake Shack in Las Vegas, Nevada, in late 2014.
Shake Shack is a critically acclaimed, modern day "roadside" burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more. A fun and lively community-gathering spot with widespread appeal, over the past decade Shake Shack has earned a cult following in New York City and around the world.
The highly anticipated Las Vegas Shack will be perfectly situated on the Strip at the foot of the renowned Monte Carlo and New York-New York hotels. Shake Shack will be located in a park environment under development by MGM Resorts International. The park, the first of its kind on the Las Vegas Strip, will feature dining pavilions and performance spaces complemented by areas for quiet relaxation. It will capture the essence and origins of Shake Shack, which was born in Manhattan's Madison Square Park in 2004.
"This is a made-to-order fit for Shake Shack to serve in the first-ever park on the Las Vegas Strip," said Danny Meyer, Shake Shack Founder and CEO of USHG. "Like our original Shake Shack located in NYC's Madison Square Park, we hope to do our part in helping this park become a new gathering place for people from all walks of life and from around the world to come together—and even to re-imagine the entire Las Vegas experience."
In keeping with Shake Shack's mission to Stand For Something Good, the new location will be constructed with a variety of recycled and sustainable materials, and feature energy-efficient kitchen equipment and lighting. Chairs and booths will be made from lumber certified by the Forest Stewardship Council and tabletops will be made from reclaimed bowling alley lanes. All electric usage will be offset through Renewable Energy Credits.
The Las Vegas menu will feature all the Shake Shack classics, as well as an exclusive selection of rich and creamy frozen custard concretes.
For more information, including a list of all current Shake Shack locations, please visit www.shakeshack.com.
About Shake Shack
Shake Shack® is a modern day "roadside" burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its ingredients and employment practices to its environmental responsibility, design and community investment, Shake Shack's mission is to continually Stand For Something Good®.
Shake Shack is part of Danny Meyer's Union Square Hospitality Group (USHG), which includes many of New York City's most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern, among others. Since the original Shake Shack opened in 2004 in NYC's Madison Square Park, it now has multiple locations in New York, Washington, DC, Connecticut, Pennsylvania, Florida, Massachusetts, and seven international locations, with London and Istanbul slated to open in 2013.