Hershey's® Chocolate World® Retail Experience to be Unwrapped On Iconic Las Vegas Strip
New Flagship Store at New York-New York Hotel & Casino Will Feature 'All Things Hershey's®'
LAS VEGAS (June 12, 2013) – The Las Vegas Strip will get a whole lot sweeter when Hershey's Chocolate World retail experience opens at New York-New York Hotel & Casino this winter.
The flagship store will occupy two floors, boast an eye-catching 70-foot façade and provide guests with an experiential concept that will immerse them in the candy brands they love: Hershey's, Hershey's® Kisses®, Reese's®, Ice Breakers®, Jolly Ranchers®, Twizzlers® and more.
"Everything is bigger and brighter on The Las Vegas Strip and we are thrilled to be taking the Hershey's Chocolate World experience to the next level at New York-New York," said Amy Hahn, Vice President and General Manager, The Hershey Experience®. "Our guests will enter an engaging and interactive space where they can taste new treats, personalize sweet gifts and create keepsake photos. These experiences are sure to draw candy lovers from what is arguably the most exciting street in the world and inspire some Hershey's happiness."
According to Dino DiCienzo, President of Chocolate Experiences Inc. who has partnered with The Hershey Company to expand Hershey's Chocolate World retail experiences in the U.S., the choice of this location to create the newly imagined concept is not an accident.
"We believe our new flagship store is a perfect meeting of renowned American icons: Hershey's brands, the famed Las Vegas Strip and the re-creation of the New York City skyline that is New York-New York," said DiCienzo.
This sweet spot will be located between the Statue of Liberty and Brooklyn Bridge and feature a towering Hershey's Milk Chocolate bar, an 18-foot Reese's Peanut Butter Cup and dazzling entrances in the shape of Hershey's Kisses Chocolates. Once inside, Hershey's Chocolate World retail experience offers guests a chance to create their own Hershey's happiness through a variety of interactive experiences such as customizing candy wrappers and personalizing Hershey's Kisses plumes.
New York-New York announced in April plans to modify its skyline and Brooklyn Bridge, creating a dynamic environment brought to life through a vibrant patio culture and retailers that are new to the market. The Hershey's Chocolate World retail experience, with its incredible array of famous Hershey's-branded products, will anchor the new array of shops and dining experiences. Cynthia Kiser Murphey, President and COO of New York-New York Hotel & Casino, said, "We are excited to welcome Hershey's Chocolate World retail experience to the New York-New York Hotel & Casino and are delighted it will be part of our new outdoor experience. Visitors to Las Vegas seek one-of-a-kind experiences and we believe Hershey's Chocolate World retail experience will immediately become a must-see attraction."
Hershey's Chocolate World retail experience will also offer a variety of opportunities for guests to share their experience with friends and family via social media tools, just part of the immersive technology that will make the new store a must see interactive chocolate experience.
About The Hershey Experience®Division
The Hershey Experience Division is the direct-to-consumer and experiential marketing arm of The Hershey Company including Hershey's Chocolate World Attractions in Hershey, Pennsylvania; Times Square; Chicago; Niagara Falls, Canada; Shanghai, China; Dubai and Singapore. The Hershey Experience also includes Hershey's Licensed Food and Merchandise and Hershey's e-commerce initiatives. Hershey's Chocolate World Attraction in Hershey, Pennsylvania is the flagship experience for The Hershey Company and is the most visited corporate visitor experience in the world, featuring Hershey's Great American Chocolate Tour® ride, Hershey's Great Chocolate Factory Mystery in 4D, Hershey's Create Your Own Candy Bar attraction, Hershey's Chocolate Tasting Adventure™ attraction and the largest selection of Hershey's products found anywhere. HersheysStore.com is the online destination for unique chocolate products, gifts, apparel and collectibles. In addition, The Hershey Experience division operates retail and e-commerce businesses for Hershey's premium brands including Scharffen Berger, Dagoba and Mauna Loa brands.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.
For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.